Mercedes-Benz of Tacoma2018 Best of the Best Gold Laurel Award.

What does that mean exactly?

(Photo Credit: Mercedes-Benz of Tacoma)

At Larson Mercedes-Benz of Tacoma, their goal is to not merely meet the expectations of their customers but to exceed them, this goes for many Mercedes-Benz stores and garages in different locations. But their commitment to customer satisfaction earned them the 2018 Mercedes-Benz Best of the Best Gold Laurel Award. This award serves as a reflection of their leadership in the brand as well as in automotive sales and service in the Fife, Lakewood, Gig Harbor, Olympia and Tacoma, WA area. With the brand name associated with them alone, it is only prudent for them to take up the mantle of keeping up the good work.

Some of the power behind Larson. (Photo Credit: Larson Mercedes)

Nonetheless, their team of professional sales and financial consultants, service advisers, and Mercedes-Benz master technicians are passionate about the Mercedes-Benz brand, and it shows in how they help their customers find the car and automotive care they need. They are dedicated to serving Fife, Lakewood, Gig Harbor, Olympia and Tacoma area drivers with their wide selection of new Mercedes-Benz and pre-owned vehicles as well as the specialized services of their Certified Mercedes-Benz Service Center.

“Best of the Best” award recipients are top-performing dealers for their superior sales, service, parts, operations, and customer service. The Larson Mercedes-Benz team could not have received this honor without the support of their loyal customers and the integrity and loyalty of their exemplary staff.

I recently had the chance to sit and chat with Brandon Kindle, the General Manager for Mercedes-Benz of Tacoma to ask him about what winning this award meant to him.

Brandon Kindle (Photo Credit: Victor Wright)

Brandon says that the Larson family and the leadership at Mercedes-Benz of Tacoma have created a team of diverse individuals – and each of those individuals contributed to winning that award. He believes that all of their employees are exceptional, and because of that, they are successful in what they do. Diversity is key – and their employees represent their broad base of customers. Larson is also one of the only dealerships that is run primarily be women, from service to assistant manager to the mechanic, the majority of employees are women.

As the general manager, Brandon understands that customers want human interaction, and they want to deal with people who have integrity and character. He knows that trust has to be earned in the car business, and he believes they have cultivated a team that has these exact values. Brandon chose to have a team where he could establish a solid culture, and while they cannot represent the interests of everyone, they can work with one another, set guidelines on their terms and as a manager, he let’s his employees know that he is listening.

The Larson family themselves not only strive to invest in their employees, they also work heavily with charities and non-profits. They work with Relay for Life, JDRF Diabetes Foundation, South Sound Humane Society, Golden Bond Rescue, Charlie’s Dinosaur SCPF and the RAGS Wearable Art Sale and Show benefiting the YWCA of Pierce County. Along with their charity work, the Larson family has also donated pet oxygen masks to five different fire departments around South Sound, granted $10,000 to the Tacoma Humane Society, gifted a Mercedes SUV to a South Sound cancer survivor, and hosted the Official NFL Poker Tournament to benefit the Randall Morris Foundation.

Mercedes-Benz of Tacoma
1701 Alexander Avenue E, Ste. C
Fife, WA 98424
Sales: 877-380-1671
Service: 888-400-6358
Parts: 766-938-4094

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