Evil Geniuses (EG), one of the original and most successful professional esports organizations in the world, announced today its partnership with Elysian Brewing to become the first official craft beer of Evil Geniuses. The two Seattle-based organizations share a passion for cultivating community and will tap into partnership opportunities locally, as well as domestically and internationally across Evil Geniuses’ global fanbase. And with eSports games growing in popularity, this partnership is sure to be fruitful.
The partnership is wide reaching and will span across multiple Evil Geniuses properties, including social media and content channels, as well as EG’s “Live Proud” platform. One of the marquee activations will be a custom video content series called ‘Open Space.’
Open Space will be a multi-part episodic series showcasing talent from across EG’s diverse rosters of champion esports competitors. Dota, CS:GO, and League fans alike will gravitate toward this series that’s anchored around Elysian Brewing’s flagship craft beer, Space Dust IPA.
“We have strong core values here at EG,” said Brian Millman, director of corporate partnerships at Evil Geniuses. “With Elysian, we are aligning ourselves with another Seattle brand that shares our commitment to making the ecosystem more creative, more welcoming and more accessible to anyone that loves esports.”
“The partnership with EG is a great opportunity to support a community that not only loves beer and gaming, but includes the elements of community support that are integral to a greater and more impactful brand purpose,” said Nick Mallory, director of marketing at Elysian Brewing.
Elysian and Evil Geniuses will be releasing further details on their partnership in the near future.
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About Evil Geniuses
Evil Geniuses, one of the original and most recognizable professional organizations in esports, was founded over 21 years ago on the belief that passion, commitment, and innovation could transform a beloved interest into a global phenomenon. Today, that same drive and dedication serve as the foundation of our legendary organization. From our top-tier esports teams to our industry-changing technology, our goal has always been-and will continue to be-building champions.
About Elysian Brewing
Elysian Brewing opened its doors in 1996 when bold art and music defined Seattle. Over the past 25 years, the brewery team has carried this same spirit in the way they brew their beer – shaking up classic styles, using unusual ingredients, and learning from experimentation. They push creativity beyond their brews. Each beer label is made by an in-house team who pull inspiration from design, photography, clay, paint, needlepoint, and even the occasional tattoo. Have a beer at one of the brewery’s Seattle locations or check out www.elysianbrewing.com / @elysianbrewing.